 |
|
Популярные авторы:: Joyce James :: Андерсон Пол Уильям :: Раззаков Федор :: Лондон Джек :: Тэффи Надежда :: Желязны Роджер :: Саймак Клиффорд Дональд :: Пермяк Евгений Андреевич :: Говард Роберт Ирвин :: Лавкрафт Говард Филлипс Популярные книги:: The Boarding House :: Бурый волк :: Сорок бочек арестантов :: Записные книжки (1925—1937) :: 64 килобайта о Фидо :: Хемингуэй :: 1-е МАРТА 1917 года :: Геноцид :: Падение Томаса-Генpи :: Мальтийский сокол |
Бессознательный брендинг. Использование в маркетинге новейших достижений нейробиологииModernLib.Net / Маркетинг, PR, реклама / Дуглас Ван Прает / Бессознательный брендинг. Использование в маркетинге новейших достижений нейробиологии - Чтение (Ознакомительный отрывок) (стр. 6)
Gafford Richard. The Operational Potential of Subliminal Perception. September 18. URL: www.cia.gov/library/center-for-the-study-of-intelligence/kent-csi/vol2no2/html/v02i2a07p_0001.htm (24.05.2012). 10 Danzig Fred. Subliminal Advertising – Today It’s Just Historic Flashback for Researcher Vicary // Advertising Age.1962. September, 17. Р. 72–73. 11 O’Barr William M. Subliminal Advertising. 12 Keim Brandon. Brain Scanners Can See Your Decisions Before You Make Them. 2008. April, 13. URL: www.wired.com/science/discoveries/news/2008/04/mind_decision. (24.05.2012). 13 Byrne John A. The 12 greatest entrepreneurs of our time. URL: money.cnn.com/galleries/2012/news/companies/1203/gallery.greatest-entrepreneurs.fortune/2.html. (02.06.2012).abzacJobs Steve. On iPad’s success, Walter Isaacson. New York: Simon and Schuster, 2011. Р. 478. 14 Posit Science. Types of Memory. URL: www.positscience.com/about-the-brain/brain-facts/types-of-memory (22.05.2012). 15 Coca-Cola Company. Teaching the World to Sing. URL: www.thecoca-colacompany.com/heritage/ourheritage.html (22.05.2012). 16 Bhasin Kim. 15 Facts about Coca-Cola That Will Blow Your Mind, 2011. June 9. URL: www.businessinsider.com/facts-about-coca-cola-2011–6?op=1#ixzz1qLF60Zqf (24.05.2012). 17 Figures according to Steve Neder, Volkswagen // Agency Sales and Business Review, 2011 Presentation. Herndon, Virginia. 2012. Jan 23. 18 Brooks David. The Social Animal. 2011. March 14. URL: blog.ted.com/2011/03/14/the-social-animal-david-brooks-on-ted-com/ (24.05.2012). 19 Pinker Steven. The Blank Slate: The Modern Denial of Human Nature. New York: Viking, 2002. 20 Gur Ruben, Sackeim Harold, Starek Joanna. Lying to Ourselves. URL: www.radiolab.org/2008/mar/10/lying-to-ourselves/ (24.05.2012). 21 Eagleman David. Incognito. New York: Pantheon, 2011. Р. 8. 22 Pradeep A. K. The Buying Brain. New Jersey: Wiley & Sons, 2010. Р. 4. 23 Gravelle Marc. lecture entitled Hypno Diagnostics, Hypnosis Motivation Institute, Tarzana, CA. 2006. September 14. 24 Medina John. Brain Rules: 12 Principles for Surviving and Thriving at Work, Home, and School. Seattle: Pear Press, 2008. 25 Bloomfield Jane & Nyalisy Greg, Hall & Partners. The Future of Research for Advertising. Admap. 2008. October. Р. 24. 26 Ariely Dan. Predictably Irrational. New York: Harper Collins, 2010. Р. 67. 27 Tomlin Ross. Neuroscience breaks down soft drink «battle» inside brain. 2004. November. URL: www.bioedonline.org/from-the-labs/article.cfm?art=283 (24.05.2012). 28 Там же. 29 Lehrer Jonah. How We Decide. New York: Houghton Mifflin, 2009. Р. 41. 30 Poldrack Russell. Multitasking: The Brain Seeks Novelty. 2009. October 28. URL: www.huffingtonpost.com/russell-poldrack/multitasking-the-brain-se_b_334674.html (24.05.2012). 31 Ariely. Predictably Irrational.Р. 167. 32 Tomlin Ross. Neuroscience breaks down soft drink «battle» inside brain. 2004. November. URL: www. bioedonline.org/from-the-labs/article.cfm?art=283 (24.05.2012). 33 Food Safety News Desk. FDA Urged to Ban Cola Caramel Coloring. 2011. February 17. URL: www.foodsafetynews.com/2011/02/cspi-urges-fda-to-ban-popular-ingredient-caramel-coloring/ (24.05.2012). 34 Medina John. Brain Rules: 12 Principles for Surviving and Thriving at Work, Home, and School. Seattle: Pear Press, 2008. Р. 210. 35 Stone Age Minds: A conversation with evolutionary psychologists Leda Cosmides and John Tooby with Paul Feine. 2010. Aug. 5. URL: reason.com/reasontv/2010/08/05/leda-and-john-short (18.08.2012). 36 Eagleman David. Incognito. New York: Pantheon, 2011. Р. 6. 37 Miller G. A. The magical number seven, plus or minus two: Some limits on our capacity for processing information // Psychological Review 63, 1956. Р. 81–97. 38 Reading Your Mind. 60 Minutes // CBS News, 2009. January 4. 39 Burkitt Laura. Neuromarketing: Companies Use Neuroscience for Consumer Insights. 2009. October 29. URL: www.forbes.com/forbes/2009/1116/marketing-hyundai-neurofocus-brain-waves-battle-for-the-brain.html (24.05.2012).abzacHaley, Russell I. and Baldinger, Allan L. ARF Copy Validity Project // Journal of Advertising Research, 2006. November. Р. 114–135. 40 Wikipedia. URL: www. en.wikipedia.org/wiki/Pets.com (22.05.2012). 41 Stogel Chuck. It’s Insane! Crazy Eddie Returns. 2009. April 14. URL: www.adweek.com/news/advertising-branding/its-insane-crazy-eddie-returns-105601 (24.05.2012). 42 Lehrer Jonah. How We Decide. New York: Houghton Mifflin, 2009. 43 Bas van Rijn. Lust for sex depends on size of brain. 2004. February 13. URL: www.stunning-stuff.com/read-weird-news-stories/28.html?ci=5 (24.05.2012). 44 Pradeep A. K. The Buying Brain. New Jersey: Wiley & Sons, 2010. 45 Saad Gad. The Consuming Instinct. New York: Prometheus Books, 2011. Р. 26. 46 The Quotations Page. URL: www.quotationspage.com/quote/5154.html (18.08.2012). 47 Good Reads. C. G. Jung. goodreads.com. URL: www.goodreads.com/quotes/show/44379 (25.05.2012). 48 Edward A., Wilson О. On Human Nature. Cambridge, MA: Harvard University Press. 1978. Р. 167. 49 Hill A., Ward S., Deino A., Curtis G., Drake R. Earliest Homo. Nature 1992. Р. 719–722.abzacCosmides Leda and Tooby John. Evolutionary Psychology: A Primer. Santa Barbara: Univ. of California. Santa Barbara, 1997. Р. 12. 50 Эпоха плейстоце2на – эпоха четвертичного периода, начавшаяся 2,588 млн лет назад и закончившаяся 11,7 тыс. лет назад. – Прим. ред. 51 Stevenson John. The Evolution of the Human. URL: www.onelife.com/evolve/manev.html (22.05.2012). 52 Cosmides Leda and Tooby John. Evolutionary Psychology: A Primer. Santa Barbara: Univ. of California. Santa Barbara, 1997. Р. 12. 53 Там же. Р. 12. 54 Там же. Р. 12. 55 Серенгети – экосистема в Восточной Африке. – Прим. ред. 56 Dan Avi. VW’s CMO Mahoney on Becoming America’s Fastest Growing Car Company. 2012. April 4. URL: www.forbes.com/sites/avidan/2012/04/04/vw-cmo-tim-mahoney-on-how-it-became-americas-fastest-growing-car-company/ (24.05.2012). 57 MacNeill Allan. The Modern Scholar: Evolutionary Psychology: The Science of Human Nature. Maryland: Recorded Books, 2010. 58 Pinker Steven. The Blank Slate. New York: Penguin Books, 2002. Р. 40–41. 59 На русском языке книга выпущена издательством «Питер» в 2013 году. – Прим. ред. 60 AOL Autos Staff. The Best Selling Cars in America: 2010. November. // URL: autos.aol.com/gallery/best-selling-cars/ (24.05.2012). 61 U. S. Food and Drug Administration. Facts about Generic Drugs. URL: www.fda.gov/Drugs/ResourcesForYou/Consumers/BuyingUsingMedicineSafely/UnderstandingGenericDrugs/ucm167991.htm (24.05.2012). 62 InBev Annual Report 2006. Stella Artois. URL: www.ab-inbev.com/annualreport2006/stella_artois.cfm (22.05.2012). 63 Cialdini Robert.Influence. New York: HarperBusiness, 2006. Р. 20. 64 Bible Holy. Matthew 7:12. 65 Briggs Helen. Altruism «in-built» in humans. 2006. March 3. URL: http://news.bbc.co.uk/2/hi/science/nature/4766490.stm (24.05.2012). 66 Bawa Kapil, Shoemaker Robert. The Effects of Free Sample Promotions on Incremental Brand Sales. Marketing Science. Summer 2004. Р. 345–363. 67 URL: http://epublications.marquette.edu/cgi/viewcontent.cgi?article=1202&context=mulr. 68 Trivers Robert L. The Evolution of Reciprocal Altruism. The Quarterly Review of Biology 46. 1971. March. № 1. Р. 35–57. 69 Cialdini Robert. Influence. Р. 20. 70 Enloe James G. Hunter-Gather Food Sharing. URL: http://www.uiowa.edu/~zooarch/enloehuntergath.pdf (24.05.2012). 71 Cloud John. Competitive Altruism. 2009. June 3. URL: http://www.time.com/time/health/article/0,8599,1902361,00.html (24.05.2012). 72 Nudd Tim. Apple’s «Get a Mac» the Complete Campaign. 2011. April 13. URL: http://www.adweek.com/adfreak/apples-get-mac-complete-campaign-130552 (27.05.2012). 73 Apple is «World’s Most Valuable Brand» // Mac News. URL: http://www.macnews.com/2012/03/19/apple-worlds-most-valuable-brand (22.05.2012). 74 Leda Cosmides Leda, Tooby John. Center for Evolutionary Psychology. URL: http://www.psych.ucsb.edu/research/cep/cep.html (22.05.2012). 75 Praet Douglas Van. Interview with Robert Kurzban, Associate Professor of Psychology at University of Pennsylvania. Chapman University, Orange California. 2011. January 19. 76 Last Human Standing. PBS. 2011. August 31. 77 Pinker Steven. The Blank Slate: The Modern Denial of Human Nature. New York: Viking, 2002. 78 Biggest Fast Food Companies in Industry by Rank // QSR Magazine. 2011. URL: http://www.qsrmagazine.com/reports/top-50-sorted-rank (24.05.2012). 79 Buss David M. The Evolution Of Desire: Strategies Of Human Mating. New York: Basic Books, 1994. Р. 14. 80 Linden David J. The Accidental Mind // Cambridge: Harvard University Press, 2007. Р. 7. 81 MacNeill Allan. The Modern Scholar: Evolutionary Psychology: The Science of Human Nature. Maryland: Recorded Books, 2010. 82 Medina John. Brain Rules Seattle: Pear Press, 2008. Р. 7. 83 Geehr Edward. Do Calorie Counts on Restaurant Menus Work? 2011. February 2. URL: http://healthbistro.lifescript.com/2011/02/02/do-calorie-counts-on-restaurant-menus-work/ (24.05.2012). 84 Brizendine Louann. The Male Brain. New York: Broadway Books, 2010. Р. 34. 85 Wright Robert. The Moral Animal. New York: Vintage Books, 2005. Р. 58. 86 Study shows chimps exchange meat for sex. UPI, 2009. April 8. URL: http://www.upi.com/Science_News/2009/04/08/Study-shows-chimps-exchange-meat-for-sex/UPI-44101239238066/#ixzz1K7n9MNYF (27.05.2012). 87 Waytz Adam. The Psychology of Social Status, 2009. December 8. URL: http://www.scientificamerican.com/article.cfm?id=the-psychology-of-social (24.05.2012). 88 Deaner Robert O., Khera Amit V., Platt Michael L. Monkeys Pay Per View: Adaptive Valuation of Social Images by Rhesus Macaques. Current Biology, 2005. Volume 15. Issue 6. March 29. Р. 543–548. 89 Wolpert Stuart. Researchers find genetic link between physical pain and social rejection. UCLA Newsroom. 2009. August 17. URL: http://news room.ucla.edu/portal/ucla/a-genetic-link-between-pain-and-98593.aspx (24.05.2012). 90 Там же. 91 Eisenberger Naomi, Juvonen Jaana, Bradbury Thomas. The Science of Relationships: From Romance to Rejection. 2010. July 5. URL: http://www.virtualprofessors.com/the-science-of-relationships-from-romance-to-rejection (24.05.2012). 92 Lametti Daniel. Mirroring Behavior. 2009. June 9. URL: http://www.scientificamerican.com/article.cfm?id=mirroring-behavior (24.05.2012). 93 Там же. 94 Lindstrom. Buyology. New York: Crown Business, 2008. 95 Eisenstadt Leah. Empathy on the Brain. URL: http://www.bu.edu/sjmag/scimag2005/features/mirrorneurons.htm (22.05.2012). 96 Best of Digital Decade // The One Club. URL: http://www.oneclub.org/DigitalDecade/ (22.05.2012). 97 Best-Ever Social Media Campaigns // Forbes. 2010. August 17. URL: http://www.forbes.com/2010/08/17/facebook-old-spice-farmville-pepsi-forbes-viral-marketing-cmo-network-social-media_slide.html (24.05.2012). 98 Paranormal Activity an Abnormal Success // The Associated Press. 2009. October 14. URL: http://www.cbsnews.com/stories/2009/10/14/entertainment/main5383879.shtml (24.05.2012). 99 Tao Nelson. PunchDub Quantitative Study Results. Deutsch Data Strategy. // Reported, 2010. May 20. Surveys conducted 5/17–5/20, 2010. 100 Sands Research Announces Results of Neuromarketing Study Ranking Effectiveness Of 2010 Super Bowl Commercials // Sands Research. 2010. February 24. URL: http://www.sandsresearch.com/PressRelease_SB2010.aspx [0] (24.05.2012). 101 Miller Geoffrey. Spent. New York: Viking Press, 2009. 102 Number of active users at Facebook over the years // The Associated Press. 2012. May 17. URL: http://www.cbsnews.com/8301–505250_162–57436609/number-of-active-users-at-facebook-over-the-years/ (24.05.2012). 103 60 Minutes. Mark Zuckerberg and Facebook, Part I // CBS News, 2010. December 5. 104 Best of Digital Decade // The One Club. URL: http://www.oneclub.org/DigitalDecade/ (22.05.2012). 105 На русском языке книга выпущена издательством «Питер» в 2001 году. – Прим. ред. 106 Oatley Keith. Emotions: A Brief History. New Jersey: Wiley-Blackwell, 2004. Р. 53. 107 Crystalinks. Reptilian Brain. URL: http://www.crystalinks.com/reptilianbrain.html (22.05.2012). 108 Cralle Physical Therapy. Excerpt from Smart Moves. 2012. January 14. URL: http://www.raycralle.com/index.php?option=com_content&view=article&id=201: excerpt-from-smart-moves&catid=88: articles&Itemid=27 (24.05.2012). 109 Linden David J. The Accidental Mind. Cambridge: Harvard University Press, 2007. Р. 9. 110 Damasio Antonio. Self Comes to Mind. New York: Pantheon, 2010. Р. 74. 111 Maclean Paul D. The Triune Brain in Evolution. New York: Springer Publishing, 1990. 112 Lehrer Jonah. How We Decide. New York: Houghton Mifflin, 2009. Р. 18. 113 Dispenza Joe. Evolve Your Brain. Florida: HCI Books, 2007. Р. 136–137. 114 Goleman Daniel. Emotional Intelligence. New York: Bantam Books, 2006. Р. 20. 115 Allen Daniel. Big Think Interview with Joseph LeDoux, 2010. June 24. URL: http://bigthink.com/ideas/20451 (24.05.2012). 116 Layton Julia. How Fear Works. URL: http://health.howstuffworks.com/mental-health/human-nature/other-emotions/fear1.htm (22.05.2012). 117 Pringle Hamish and Field Peter. Brand Immortality. Philadelphia: Kogan Page, 2009. 118 Maclean Paul D. The Triune Brain in Evolution. New York: Springer Publishing, 1990. 1, 2, 3, 4, 5, 6 |
|||||||